Using Employees vs. Professional Actors in Your Corporate Video

Video

For many organizations, there’s a burning question among stakeholders regarding corporate videos: Should we use employees or hire professional actors for the video?

At a high-level it seems like such a simple question. But there are pros and cons on either side. Typically, budget drives the final decision, and it’s easy to conclude that using employees saves money. But sometimes that’s true, and sometimes it isn’t. Here’s a breakdown of a few factors you should include in your decision process. (more…)